About Me

My photo
Hammersmith, London, United Kingdom
I'm a director of Maidenhead United Football Club. For ten seasons one of my roles at the club was to produce the match programme. The aim of this blog was to write football related articles for publication in the match programme. In particular I like to write about the representation of football in popular culture, specifically music, film/TV and literature. I also write about matches I attend which generally feature Maidenhead United.

Saturday, 29 November 2025

Heading back south

 Heading back south

In the summer Maidenhead returned to the National League South, having spent eight campaigns living the high life in the National division. With almost a quarter of the season gone, here are my thoughts on what had been hitherto the Magpies' natural habitat.

Firstly it makes a change to be looking at the top rather than the bottom of the table. Currently Maidenhead are meeting the expectations of a play off budget which comes with it more modest expectations of opponents who generally arrive at York Road that they “start with a point”. Fortunately the signing of the season Josh Popoola has demonstrated the creativity to unlock the most miserly of defences.

Given this is effectively division six it is not surprising that defensive mistakes are commonplace which leads to the division being relatively competitive. No one would have predicted Hornchurch or Weston-super-mare to be the early pacesetters whilst big spending Dagenham have struggled. It feels like any team could beat another on any given Saturday.

All in all there is now more money at this level. Whereas in the past there would typically be one full time outfit, whether that be an ex league club like Newport or Wimbledon, or a nouveau riches one like Eastleigh or Ebbsfleet, depending on how you measure it there now appears to be at least half a dozen who would fit this category. 

This is funded in at least part by bigger attendances. In United’s 2017 title winning season the division average was 586. It's currently more than double that at 1,242. This reflects the fact that non league football has now caught up with the 90s English attendance boom, helped by better facilities and a post COVID desire for an authentic live experience. 

Off the pitch, matchdays are much better at this level. Altogether everything is more low key and friendly, more like the end to end ethos of non league. Drinking alcohol on the terraces can split opinion but one benefit is the end of the rush to down a pint as kick off approaches or during half time. My two awaydays so far this season, at Enfield and Maidstone, have despite only one goal between the teams across two matches been good days out, thanks in part to a warm welcome followed by supporters freely mixing on the terraces.

The bigger attendances have in some cases led to unrealistic expectations of players and match officials fuelled by hubristic social media. Artificial surfaces abound, with almost half the clubs having one. Not loved by players, I’m agnostic on their use. The community benefits are wonderful as is the certainty of matches not being affected by the weather.

As I write these notes I’ve just read the shambolic scheduling of National League matches across the weekend before Christmas. One aspect of higher level football I certainly don’t miss.


Its not big and its not clever

 There is much talk in this esteemed publication of BELTS, indeed each copy comes with a warning on the front cover, such is the phenomenon of supporters of Bitter Ex League Teams moaning about the inconvenience of having to suffer non league football. However there is one aspect in which I would happily place former Football League clubs as streets ahead of many of their lesser peers in the National League, it's the treatment of away fans.

For some years now several traditional non league clubs with ideas above their station have treated away fans as at best an inconvenience and at worse a group to treat with active hostility. This was first noticed at Boreham Wood who in the National League South deemed away fans were not allowed in their clubhouse, soon followed in this policy by Eastleigh. I hasten to add that throughout this article I am not talking about a response to a specific incident or general reputation, I mean come on lads we’re from Maidenhead United!

Soon after Maidenhead’s promotion in 2017,  Barnet decided to indulge in behaviour which was neither big nor clever, seeking to squeeze what was for once a sizeable Magpie following into as small a section of their massive stand behind the goal as possible, which led to people having to stand up due to lack of seats, a policy later copied by Aldershot as away supporters, who were confined to just one block of their railway side stand, could only look longingly at the vacant “away” section of the north bank to their right.

Having taken over 200 supporters to that first match at the Hive, the number of travelling Magpies to that fixture reduced to double figures for all the following fixtures. In response the Bees tea bar menu consisted of one item: a Pot Noodle! 

Fortunately the above examples remained very much the exception until the last 18 months of our stay in the top tier of non league football. Sadly a wider pattern then began to emerge which led to a personal disillusionment  with going to away matches, as it felt like things were back full circle to the awful 80s when I first started watching live football as an away fan.

A trip to Altrincham in February 2024 was in the main a great away day. Welcoming home fans and great local pubs topped off with a terrific win to kick start a successful relegation battle. However at the ground only one section was cash only, an away end which also failed to supply any hot food. Nevertheless there was enough money to pay thirteen stewards to watchfully monitor the forty odd away fans. Matters took a farcical turn at half time when the club secretary Neil Maskell wandered across the pitch to the away end to talk to some of the supporters. Standing at the front he beckoned a few down, who were instantly surrounded by stewards, such was the perceived threat to Neil even though we were winning!

In the reverse of Altrincham, Woking stewards were keen to search supporters' wallets to ensure the away end was wholly cashless. Supporters were able to sit or stand but could not switch between the two when it started to rain due to “regulations”.  

A few weeks later a trip to Dagenham saw the Magpies stuck in one corner of the big stand behind the goal, despite having to walk past all the home fans to get to that block and freely mingling with them in the bar under the stand at half time. There was one red line that could not be crossed. Two elderly supporters, both in their 70s, pushed aside some of the black netting at the front of the stand so they could have a clear view of the pitch. Cue panic from the stewards who were clearly intent on forcibly moving the couple if they did not go quietly.

By the autumn of 2024 I had had enough. At Tamworth my 50 something friends and I were tracked by police from the station to the CAMRA pub of the year, presumably worried about notorious real ale hooligans. At Boston Reece Smith celebrated a tremendous goal which completed a 2-1 turn around by running towards the delirious Maidenhead supporters on the adjacent side terrace. As he did so, one fan made his way to the front, to embrace Reece, clearly remaining behind the barrier. He was jumped on by two stewards and was only prevented from ejection by the intervention of myself and another supporter. 

The nadir was then reached at Sutton, a ground I had been to on numerous occasions over the previous twenty five years, always receiving a warm welcome, with no segregation and subsequently many a pint in their clubhouse. This time though it was a very different atmosphere at Gander Green Lane. Away supporters were directed to the far side of the ground, thoroughly searched and patted down, with no seats available. There was little incident in the first half or so we thought, until half time when the stewards randomly decided to eject two supporters. This was due to a report from the referee that the linesman had been unacceptably abused. Initial inquiries suggested this was racist in nature, which met with a quizzical look as the male official was the same ethnicity as the vast majority of the supporters. It was then revealed that he was upset at being called bald. As someone who is also follically challenged, I found this bizarre in the extreme. OK it's a bit of a pain having to take longer to wash your face in the morning but I manage to cope as a school teacher with the verbal barbs of my students without ejecting them from the class. 

To add further context to the incident the touchline is quite some distance from the ‘shoebox’ terrace in this part of the ground. In no way were people able to lean over the touchline barrier and whisper sweet nothings in the lino’s ear. Still the stewards were clear they had to do something so with no idea of who actually unleashed this horrific abuse, they simply picked on a young man who they were confident they could physically intimidate into leaving early. For good measure they threw his dad out for trying to stick up for his son. 

After the game I decided it wasn’t worth the aggravation of spending my Saturday afternoons putting up with this kind of atmosphere so I effectively stopped going to away matches for a while. Thus I missed a few weeks later Solihull stewards delivering an utterly confusing policy as to which parts of the away end supporters could or couldn’t stand in.

Towards the end of the season Maidenhead faced a winner takes all relegation battle at Wealdstone. This was one ground I had no hesitation in going to, even if it had been a meaningless end of season match. As expected, despite the tension on the pitch, supporters gathered together beforehand for a pre match drink in the clubhouse. The match itself was a frustrating 1-1 draw which pleased neither team, although there was no rancour on the terraces between supporters. So we all trudged back round from the away end to the bar only to be met by 7 (seven) officers of the law to see us off the premises. It must have been a good afternoon to be a shoplifter in Ruislip!


Fixed

 Following my piece in an earlier edition of Where’s The Bar, summarising the excellent BBC audio series investigating Moses Swaibu’s role in National League South match fixing in the 2012/13 season, I was fascinated to find out more about this blight on the game. This was particularly due to the personal impact it had on my view of a time when I was more heavily involved in the day to day life of a National League South club.

Thus in June I attended an open seminar at Birkbeck University when Swaibu was interviewed, followed by a panel discussion with a range of individuals involved in the gambling industry, and the study and enforcement of sporting integrity.

The panel expanded on the general problem of match fixing in sport as a whole, starting with non league football. Those present heard that at the start of the century an unofficial summer bonus scheme operated whereby teams who were safe from relegation and unable to get promoted would routinely manufacture outcomes of the final few games between them. This was seen as a way of boosting players' income when contracts would be for the season only. This was stopped in 2009 following an FA investigation into a Blue Square Premier (now Enterprise National League) match between Grays Athletic and Forest Green Rovers when suspiciously high sums of money were placed on an outcome with odds of 22/1.

Swaibu went onto detail his sad descent into match fixing, stating that in his view players at twelve clubs were fixing matches in the Blue Square South (now Enterprise National League South) during the 2012/13 season.  Fellow panellist Alan Alger, who was then liaising between Blue Square (a betting company), and the league, explained that he brought to the attention of the board suspicious betting patterns. The most famous example of this came when a market on a Billericay Town v Hornchurch midweek match in March 2013 attracted more money than the same one for a Champions League match involving Barcelona on the same night.

Alger said the league were keen to keep this quiet, Swaibu confirming that the only consequence was a poster that appeared in dressing rooms warning players of the consequences of being caught match fixing. 

I asked Swaibu if in his view the division should be declared null and void for that season. He agreed. At the end of the evening I bought his book and although poorly edited, it's an eye opening read both in terms of the tragic circumstances of his upbringing, and the way matches were fixed. As an aside there is also a revelation of how Bromley Chairman Mark Goldberg paid players half by cheque, half in cash. One can only speculate as to why a club might do this.

I’ve listed below the matches he identifies in the book where he was involved in fixing the outcome, the inference is that there were many more of which he was unaware. The one that stands out is the match at Hayes Lane against Hayes & Yeading United. Swaibu describes how this was the first occasion when players from both teams met pre match to decide how the fix would play out. In hindsight, the youtube highlights are quite damning, particularly for the penalty decision and red card.

At the end of the season the organisation behind the match fixing decided their next target would be the National League North, and attempted to buy Alfreton Town with a view to controlling their results. This failed and signalled the end of this particular story but the ensuing panel discussion gave much food for thought.

There is currently no criminal offence of match fixing in the UK. In the USA, negative markets, e.g. a player to get booked are banned, nevertheless Mafiosos are turning themselves into the FBI to go into witness protection for what they know about NCAA match fixing. It was claimed that FIFA World Cup group matches have been fixed this century, and a high profile player based in the UK is currently under investigation facing a life ban.

The key problem currently is gambling online. Lower league football is seen as cannon fodder for problem gamblers making match data a prized asset. The absence of any governance of data companies who sell data to betting companies on behalf of governing bodies was seen as a real achilles heel. Furthermore Chinese companies were using students to collect data on all sorts of grassroots football begging the question at what level is football too vulnerable to match fixing?

All in all a thoroughly depressing topic but one that is only liking to become more so. A real case of any rose tint to my spectacles absolutely disappearing when it comes to football.


Matches Moses Swaibu states his book ‘Fixed’ that he was involved in fixing:

Blue Square South

21/8/12         Eastbourne Borough         3 Bromley         0

29/12/12         Tonbridge Angels         0 Bromley         3

19/2/13         Hayes & Yeading United         1 Bromley         1

23/2/13         Billericay Town                            2      Bromley         

26/3/13         Staines Town         3 Bromley         1

6/4/13         Weston-super-mare         3 Bromley         0

13/4/13         Bromley                 0 Hayes & Yeading United 4

16/4/13         Eastleigh                 3 Bromley         0

20/4/13         Maidenhead United                4 Bromley         2


https://www.bbk.ac.uk/events/event/50513/fixed-my-secret-life-as-a-match-fixer-moses-swaibu